Fujifilm introduces instax mini Evo 2 hybrid instant camera

Gary Pageau ,

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Instax Mini Evo 2

FUJIFILM North America Corp., Imaging Division, launched its instax mini Evo 2 hybrid instant camera, along with its enhanced instax mini Evo smartphone app. FUJIFILM instax mini Evo 2 hybrid instant camera is expected to be available at the end of November for $289.95 USD and $379.99 CAD.

“The instax Evo line remains an incredibly popular part of the instax product family, so it made perfect sense to take everything about the original Evo that made it great and enhance it even further,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corp. “Evo 2’s new features give creators even more options for both still photography and video, creating a meaningful, immersive creative experience.”

Evo 2 includes new capabilities to enhance the image and content-making process: The new 4.5-inch LCD Touchscreen makes it simple for users to compose, adjust settings and preview their content. The new instax Expanded View feature gives users a wider field of view than the shooting area with an on-screen framing guide, showing more of the scene so users can compose with greater intention. The new instax Immersive Movie feature records the four seconds leading up to each photo, preserving the movement, atmosphere and emotion that unfolds before hitting record.

Key Features:

  • 10x lens effects and 10x film effects, for 100 ways for users to customize their content
  • Analog-inspired controls
  • Adjustable exposure, white balance and flash
  • Macro mode for close-ups
  • Crisp 600 dpi resolution, with the option of selecting instax-Rich Mode for vivid color or instax-Natural Mode for a more classic aesthetic
  • Built-in Selfie Mirror
  • Smartphone image printing using the free, downloadable instax mini Evo™ app (app is required; smartphone not included)
  • Remote shooting capabilities – Control the instax mini Evo 2 hybrid instant camera with the smartphone connected to the app
  • MicroSD Card slot
  • Prints 2” x 3” instax™ mini instant photos
  • USB Type-C charging
  • Includes Shoulder Strap, USB Type-C Cable, Quick Start Guide and 1 Year Limited Warranty

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.